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As I dive into Constant Contact’s report, it’s striking to see the familiar struggle many ANZ SMEs face: the awareness of marketing’s importance, yet the challenge of finding time and expertise to execute it effectively. Despite economic uncertainties, there’s a resilient spirit reflected in their determination to boost marketing efforts. It resonates with the belief that investing in customer engagement is crucial for business sustainability. It’s a reminder of the delicate balance between resource allocation and the pursuit of growth, a balance that’s essential for navigating the ever-evolving business landscape.

How do you prioritise marketing efforts in the face of time and expertise constraints? Let me know in the comments below!

Read more here: https://insidesmallbusiness.com.au/latest-news/anz-smes-procrastinating-over-their-marketing-due-to-economic-uncertainty

If you’re a business owner struggling with economic uncertainty, this is something I can help with! If you’re interested, book a session here: https://dlp.coach/bss

#MarketingStruggles #Businessowners #Leadership #Growth